Real estate lead automation
How Instagram enquiries become CRM-ready leads.
A real estate agency was already generating property enquiries through Instagram. The friction came in what happened next.
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Systems built around real operational work.
How each system was designed, what it does, and where people stay in control. Prototypes and synthetic data are labelled as such.
Featured
A working system built around one operational workflow, with people kept in control of the decisions that matter.
Operational AI workflow
OpsDesk
A controlled operations workflow for property-maintenance requests: urgent triage, policy-based drafts, approval gates and a clear decision trail.
Example systems
Other systems Layer can build.
Each one starts from a real operational workflow. The How it works notes explain the process in more detail.
Sales opportunity intelligence
New prospects are continuously researched, enriched and assessed against your ideal customer profile. The best opportunities flow into the CRM with useful context and tailored outreach ready for review.
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Marketing content engine
Calls, meetings and internal knowledge are continuously turned into content ideas and first drafts. Relevant material is organised, shaped for the right channels and moved towards publication, with your team reviewing what goes live.
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Invoice processing automation
Invoices that arrive by email are extracted, checked against your rules and prepared as a draft bill in Xero or the accounting software the business already uses. Payment stays held until finance approves them.
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Have a workflow like one of these?
Tell us about one process that isn’t working as well as it should. We’ll look at where time and effort are being lost and whether there’s a worthwhile way to improve it.
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